Jewellery made
to be felt
Bold sculptural forms. Uneven hand-worked textures.
Each piece carries weight, presence, and soul.
Each IYA piece is made in small batches in the UK,
using recycled precious metals and finished in
18k gold vermeil — refined, but never uniform.
Every piece, a statement
Amira Baby Hoops
Delicate sculptural hoops with hand-worked texture
£275 Made to order · 2–4 weeks
Amira Bold Hoops
Statement sculptural hoops with commanding presence
£450 Made to order · 2–4 weeks
Amira Hoops
Classic hoops with a sculptural, textured finish
£330 Made to order · 2–4 weeks
Azra Chain
Bold gold chain with a raw, sculptural character
£1,200 Made to order · 2–4 weeks
Bambie Ring
Bold sculptural ring with hand-worked gold texture and gemstone detail
£450 Made to order · 2–4 weeks
IYA Statement Earrings
Worn-in gold with organic, textured silhouette
£620 Made to order · 2–4 weeksCrafted with
intention
Every IYA piece is more than jewellery. It is a commitment to slow craft, responsible materials, and lasting beauty.
Talk to Us18k Gold Vermeil
A thick layer of real 18k gold over sterling silver. Built to last, made to be worn daily.
Recycled Precious Metals
Every piece uses responsibly sourced, recycled metals. Beauty without compromise.
Handcrafted in the UK
Made in small batches in London. Each piece is individual — no two are exactly alike.
Free UK Shipping
Complimentary delivery on all UK orders over £150, packaged with care.
Based
Born from
bold vision
IYA is a London-based jewellery brand founded by Wafaa Ashur — a maker drawn to the beauty of imperfection, weight, and presence.
Each collection is defined by uneven, hand-worked textures and bold sculptural forms. Pieces with weight and presence — polished enough to feel refined, but never uniform. Never mass-produced. Never forgettable.
Made in small batches in the UK using recycled precious metals, finished in 18k gold vermeil — IYA is jewellery that means something.
Find your
next piece
Browse the collection or reach out directly via WhatsApp — we're here to help you find something you'll wear forever.
We'd love to
hear from you
Whether you have a question about a piece, need help with sizing, or want to place a bespoke order — we're here.
Worn and loved
What our clients say about their IYA pieces.
"I've been wearing my Amira hoops every single day since they arrived. The texture, the weight, they feel like nothing else I own. Truly exceptional craftsmanship."
"The Azra Chain is absolutely stunning. I get compliments every time I wear it. The quality is incredible , you can feel the care that went into making it."
"Ordered via WhatsApp and the experience was seamless. Wafaa was incredibly helpful and the piece arrived beautifully packaged. This is luxury jewellery done right."
Everything you
need to know
Can't find your answer? Reach out via WhatsApp — we're always happy to help.
Ask via WhatsAppGold vermeil is a thick layer of 18k gold (minimum 2.5 microns) plated over sterling silver. It is far more durable than standard gold plating and offers the look and feel of solid gold at a more accessible price point.
Each IYA piece is made to order in small batches. Please allow 2–4 weeks for production. We will keep you updated throughout the process via WhatsApp or email.
Yes, we ship worldwide. UK orders over £150 receive complimentary shipping. International shipping rates and times vary by destination — please contact us for details.
Store your pieces in a dry place away from direct sunlight. Avoid contact with perfume, lotions and water. Gently clean with a soft cloth. With proper care, your IYA piece will last for years.
As each piece is made to order, we do not accept returns unless the item is faulty or damaged on arrival. Please contact us within 48 hours of receiving your order if there is an issue. See our full Returns Policy.
Absolutely. We love creating custom pieces. Reach out via WhatsApp or email with your vision and we will work with you to bring it to life. Bespoke orders typically require a 50% deposit upfront.